Yesterday, IKEA gave each one of its 12,400 US employees a new bicycle!
Pretty awesome. And a little bit funny when you remember this past June when the Brooklyn location resisted a bike lane going in by their store.
IKEA dubbed the event the "big reveal," describing how "the truck doors will open, bicycles will be unloaded," and they'll all come unassembled, in flat boxes. But they'll include a small hex wrench for putting them all together!
I wonder how long it will be before the first IKEA bike shows up for sale on craigslist or eBay. Because some of those +12k employees already gots bikes!